The Viva Bairro! project was established in 2014 to strengthen relations between Extra stores and their neighboring communities, valuing people and promoting actions that have a positive impact on everybody’s lives.
The initiative is available at all Extra stores and believes that changes happen by rescuing and fostering the sense of belonging, when people realize they are part of something bigger and act according to such perspective. As such, their learning process and growth push forward community development, too!
Viva Bairro! organizes several social-cultural activities (arts&crafts fairs, health-related activities, gym classes, animal adoption fairs, etc.). The activities are organized both at public venues and at the stores, when everyone helps in and benefits from the events.
