Viva Bairro!

Initiative to foster the relationship with the neighboring community, valuing people and promoting actions that have a positive impact on everybody’s lives.

Initiative

The Viva Bairro! project was established in 2014 to strengthen relations between Extra stores and their neighboring communities, valuing people and promoting actions that have a positive impact on everybody’s lives.

The initiative is available at all Extra stores and believes that changes happen by rescuing and fostering the sense of belonging, when people realize they are part of something bigger and act according to such perspective. As such, their learning process and growth push forward community development, too!

Viva Bairro! organizes several social-cultural activities (arts&crafts fairs, health-related activities, gym classes, animal adoption fairs, etc.). The activities are organized both at public venues and at the stores, when everyone helps in and benefits from the events.

Impact (Numbers in 2017)

  • Over 300 actions organized by the stores, together with the neighboring community;
  • Over 2k Extra people involved.

Depoimentos

Tatiana sorri. Ela é loira e usa batom escuro.

"I believe the greatest lesson was that I realized that sometimes, all it takes is a simple gesture to make someone else really happy."

Tatiana Bernardes employee at Store 1801 – Petrópolis, om Viva Bairro!