25 years ago, in 1995, we created the Partnership Against Waste program, an important initiative to promote access to food while reducing the environmental impact of waste disposal. With the program, fruits and vegetables that would be sold in our stores, suitable for consumption, but which are not aesthetically attractive, are donated to food banks and social institutions that distribute them to other organizations or families.
Since 2018, we have partnered with the social impact startup Connecting Food, which manages and monitors the program, being a bridge between our stores and social organizations. The acting ranges from the selection and training of partner social organizations and technical visits to stores, to the effective measurement of Program data, gaining precision in verifying the volume donated, managing monthly frequency, quality control of donations, monitoring of destination of food to the beneficiaries and generation of indicators related to economic and social results. Learn more about Connecting Food through the link: https://connectingfood.com/