Horta Social Urbana

The purpose of Horta Social Urbana is to use urban agriculture and the production of organic food to promote the social development of homeless people.

Logotipo Pão de Açucar
Logotipo Pão de Açucar

Initiative

Since 2018, Pão de Açúcar, through the Instituto GPA, has supported the Horta Social Urbana project, an initiative by the ONG ARCAH that professionally trains homeless people with Urban Agriculture (gardening) techniques and hires new ) professionals for the cultivation of organic vegetables within the city of São Paulo.

Horta, in addition to supporting autonomy and income generation for people welcomed from the streets and their reintegration into society and the job market, also generates healthy, quality food. The selection of project participants is carried out in reception centers and, during the course, students also receive transportation, food, uniform, therapeutic and psychological assistance, in addition to training in agroecology.

Sales

Currently, vegetables and organic salads are sold in some Pão de Açúcar and Pão de Açúcar Fresh stores. The entire process, from planting to delivery of organic vegetables to stores, is carried out by people who were welcomed from the streets. All sales proceeds are donated to ARCAH, a social organization that promotes social development for people in vulnerable situations.

Check out the stores where social products are available:

Vegetables:

  • Pão de Açúcar Ricardo Jafet – Rua Prof. Serafim Orlandi, 299 – Vila Mariana, São Paulo/SP
  • Pão de Açúcar Morumbi – Av. Marginal Pinheiros, 16.741 – Jardim Panorama, São Paulo/SP
  • Pão de Açúcar Fresh José Benedetti – Rua José Benedetti, 122 – Santo Antônio, São Caetano do Sul/SP
  • Pão de Açúcar Fresh João Dias – Rua São José, 36 – Santo Amaro, São Paulo/SP
  • Pão de Açúcar Jardim Paulista – Av. Brigadeiro Luís Antônio, 3126 – Jardim Paulista, São Paulo/SP

 

Organic Salads:

  • Pão de Açúcar Ricardo Jafet – Rua Prof. Serafim Orlandi, 299 – Vila Mariana, São Paulo/SP
  • Pão de Açúcar Fresh José Benedetti – Rua José Benedetti, 122 – Santo Antônio, São Caetano do Sul/SP
  • Pão de Açúcar Fresh João Dias – Rua São José, 36 – Santo Amaro, São Paulo/SP
  • Pão de Açúcar Real Parque – Av. Magalhães de Castro, 6118 – Jardim Panorama, São Paulo/SP
  • Pão de Açúcar Morumbi – Av. Prof. Francisco Morato, 2385 – Butantã, São Paulo/SP
  • Pão de Açúcar Washington Luís – Av. Washington Luís, 3919 – Santo Amaro, São Paulo/SP
  • Pão de Açúcar Praça Pan-Americana – Praça Pan-Americana, 217 – Alto de Pinheiros, São Paulo/SP
  • Pão de Açúcar Teodoro Sampaio – Rua Teodoro Sampaio, 1933 – Pinheiros, São Paulo/SP
  • Pão de Açúcar Oscar Freire – Alameda Min. Rocha Azevedo, 1136 – Cerqueira César, São Paulo/SP
  • Pão de Açúcar Jardim Paulista – Av. Brigadeiro Luís Antônio, 3126 – Jardim Paulista, São Paulo/SP

Impact

  • By the end of 2021, 100 students had graduated from the project, of which more than 33% had already returned to the job market, either through the network of contacts provided by the project partners or hired by the social garden.

  • More than 11 thousand units of vegetables sold in Pão de Açúcar stores

    

    

    

    

    

    

    

    

    

    

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"I would like to emphasize the importance of the greens sold in the Urban Social Allotment. ARCAH follows the organic and fresh concept and we have an allotment that is just seven minutes from the Ricardo Jafet store. We can pick the crops and deliver them daily, which makes a huge difference. We work with the homeless to help these people get back on their feet. The higher the sales volume, the higher our output, the greater our need for hiring and the more people we can help."

		


		

			Rodrigo Flaire
			Head of the Horta Social Urbana