Agenda Solidária

Annual calendar or mobilization actions to foster solidarity in our community.


The GPA Institute carries out several actions during the year that seek to raise awareness and awaken the solidarity of customers, employees and suppliers, through campaigns such as: Solidarity Easter, the Warm Clothing Campaign, Children’s Day and Christmas Solidarity.

Desafio do Bem

Between April 2021 and September 2022, Desafio do Bem, a campaign to collect non-perishable food, hygiene and cleaning items that moved all our stores and customers to mitigate the impacts caused by the Covid-19 pandemic.

All donations were made through social institutions that are partners of the GPA Institute, which work from preparing lunch boxes for homeless people, or institutions that permanently serve the elderly or children, to organizations in communities that deliver basic food baskets to families in situations of high social vulnerability.

Numbers of 2022

  • More than 1tons of food collected
  • Benefited Organizations: 149 benefited organizations since January
  • Stories: Pão de Açúcar, Pão de Açúcar Fresh, Minuto Pão de Açúcar, Mercado Extra, Mini Extra e Compre Bem, in 14 States.



Campanha do Agasalho

Every year, from May to June, Pão de Açúcar, Extra and Assaí donate clothes (generally winter clothes, for the cold season in Brazil’s South and Southeast) as specific store areas, which the institutions collect and distribute to different projects.

Numbers of 2022

  • 37.838 items collected, including clothes, coats, blankets and accessories.
  • Benefited Organizations: Exército da Salvação e Gerando Falcões
  • Stores: Pão de Açúcar, Mercado Extra and Compre Bem in São Paulo (capital, metropolitan region and coast) and Rio de Janeiro (capital)

Páscoa Solidária

We invite customers and employees to donate Easter eggs and chocolates to partner organizations in GPA stores. The chocolates are delivered to thousands of people benefited by these organizations. On the day of the action, the stores receive volunteers from benefited organizations to help with the collection of easter eggs and chocolates.

Numbers of 2022

  • 30 tons of chocolates collected
  • 327 kilos donated by Qualitá to  Central Únicas da Favelas – CUFA
  • 140 organizations benefited from the campaign
  • Stores: Pão de Açúcar, Pão de Açúcar Fresh, Mercado Extra, Mini Extra, Minuto Pão de Açúcar e Compre Bem.

Campanha do Livro

From April 25th to May 9th, through Pão de Açúcar, we carried out a campaign focused on collecting new and used books. in 10 stores in the city of São Paulo.

Numbers of 2022

  • 1.544 donated books
  • Benefited Organizations: Pró-Saber SP, located in Paraisópolis, in São Paulo.
  • In 10 stores of Pão de Açúcar, in São Paulo

Campanha Emergencial Pernambuco

Between May 28 and June 20, the Pão de Açúcar, Mercado Extra and Minuto Pão de Açúcar stores in the state of Pernambuco carried out an emergency campaign to collect personal hygiene, cleaning, non-perishable food and drinking water items. for the population due to heavy rains in the region of Recife, PE.

Numbers of 2022

  • 3,6 tons of food collected
  • The entire volume was donated to Ação da Cidadania

Campanha Emergencial Teresópolis

Between February 17th and March 3rd, some stores in Pão de Açúcar and Mercado Extra in the state of Rio de Janeiro held an emergency campaign to collect items for personal hygiene, cleaning, non-perishable food and potable water for population atingida pelas fortes chuvas na regiona de Petrópolis, RJ.

Numbers of 2022

  • 46 tons of food collected
  • TThe entire volume was donated to Ação da Cidadania e a Cruz Vermelha

Natal da Solidariedade

Since 2013, Solidarity Day has been held, a solidarity event promoted in all GPA stores. In 2020, the campaign was named Solidarity Christmas, which throughout the month of December seeks to collect food, hygiene and cleaning items. Customers and employees are invited to donate food from the basic basket to social organizations partnering with the Instituto GPA throughout Brazil.


"This entails much more than food donations. It generates positive energy between the people donating and those helping us donate. Our volunteers are delighted to donate a few hours of their day to stay in our stores and talk about the Fraternidade Sem Fronteiras project (Fraternity without Borders) and this humanitarian endeavor. In addition to food, it radiates extremely positive energy on several fronts. We are extremely grateful to each donor, cashier, and store manager "

Dante Furlan Volunteer from the organization Fraternidade na Rua – São Paulo