Arredondando para o bem

Initiative whose purpose is to encourage customers to round up the cents of their purchases, to donate the difference to social institutions.

Initiative

The purpose of Movimento Arredondar is to encourage customers to round up the cents of their purchases.

Donations are always rounded up to the next real, and are transferred to Pão de Açúcar’s institutions focused on social investment and healthy and sustainable food.

Impact

+4M people benefited by GPA since the implementation of the roundup program at our stores.

Numbers in 2018

  • BRL 274.801,89
    donated at Pão de Açúcar (143 stores);
  • BRL 101.751,61
    donated at Minuto Pão de Açúcar stores (82 stores);
  • BRL 14.061,59
    donated at Mini Extra (28 stores).

Total donations: BRL 390.615,09